CASE STUDY: myON

Solution: Salesforce Lightning and Pardot

Launched in 2011, myON is the fastest-growing digital literacy company for the K–12 education market. More than 7.5 million students have access to myON throughout 49 states and 20 countries worldwide. myON offers unlimited reading in a curated library of more than 13,000 digital books dynamically matched to each learner’s reading level and interests.

Need:
myON needed a scalable platform to help facilitate company growth. The company used Salesforce (classic) for years with success, however they identified a bottleneck to continued growth due to the inefficiencies of the previously deployed solution. myON Sales teams were experiencing slow turnaround time in the customer quoting process. Product information was duplicated via redundant SKUs, creating challenges for Sales and Product teams to clearly understand product and customer performance. Leadership reporting capabilities were limited to very high-level pipeline forecasting.

Approach:
Demand Chain conducted an “Org Health Analysis” to help position myON for long term success. Working closely with myON business teams, Demand Chain identified business and technology processes for improvement, and ultimately recommended a new Org deployment on Salesforce Lightning (with foundational efficiencies at the core of the implementation). Sales Cloud Lightning and Service Cloud Lightning were deployed, and extensive data migration efforts conducted – focusing on data quality and relationship integrity. Chatter was deployed as the primary collaboration tool for inter-team communications. Automation was developed to enable proposal generation and a custom solution was developed to provide inline mass-edit capabilities for specific Sales processes.

Result:
The organization is poised for growth. By leveraging the Salesforce platform in a foundational manner myON can continue building scalable efficiencies to drive market share and customer satisfaction. The myOn Sales team realized a +80% efficiency improvement in data management. The myOn team has better transparency into customer purchase history on a per account basis, and in hierarchy. Collaboration between myON teams (e.g. Service, Sales, etc.) has also improved after moving from “email only” to Salesforce Chatter. The organization has been introduced to Salesforce Lightning with opportunity for emerging efficiencies.

Additional Information:
Additional Salesforce Solutions deployed: Sales Cloud, Service Cloud, Chatter, Pardot.